Description
Syllabus
20-Chapter Digital Marketing Technology & Entrepreneurship Training Program Syllabus
Course Title: Advanced Digital Marketing Technology, Online Branding & Entrepreneurship Training Program
Duration: 20 Chapters (Theory + Practical + Live Project Training)
Suitable For: Students, Entrepreneurs, Business Owners, Freelancers, Startup Founders, Marketing Professionals, Content Creators, SHGs, Women Entrepreneurs, MSMEs
This comprehensive training program covers the complete fundamentals and advanced concepts of Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Influencer Marketing, AI Marketing Tools, Lead Generation, Online Branding, and Digital Business Growth Strategies.
Chapter 1: Introduction to Digital Marketing
Evolution of digital marketing
Traditional vs digital marketing
Digital marketing ecosystem
Consumer behavior online
Career and business opportunities
Chapter 2: Digital Marketing Strategy Development
Marketing objectives
Target audience identification
Customer journey mapping
Marketing funnel concepts
Campaign planning techniques
Chapter 3: Branding & Personal Brand Building
Brand identity creation
Brand positioning
Personal branding strategies
Online reputation management
Brand storytelling
Chapter 4: Website & Landing Page Fundamentals
Role of websites in marketing
Landing page optimization
User experience principles
Conversion-focused design
Lead capture systems
Chapter 5: Search Engine Optimization (SEO)
SEO fundamentals
Keyword research
On-page SEO
Technical SEO basics
Local SEO strategies
Chapter 6: Advanced SEO Techniques
Content optimization
Link-building strategies
SEO audit methods
Website performance optimization
SEO reporting tools
Chapter 7: Search Engine Marketing (SEM)
Paid advertising concepts
PPC fundamentals
Ad campaign structures
Keyword bidding strategies
Conversion tracking
Chapter 8: Social Media Marketing Fundamentals
Social media ecosystem
Content planning
Audience engagement
Platform-specific strategies
Community management
Chapter 9: Social Media Advertising
Paid social campaigns
Audience targeting
Budget planning
Ad creative development
Campaign optimization
Chapter 10: Content Marketing Strategy
Content creation planning
Blog marketing
Educational content development
Storytelling techniques
Content distribution methods
Chapter 11: Video Marketing & Short-Form Content
Video content strategy
Reels and short videos
Video production basics
Video editing fundamentals
Audience engagement through video
Chapter 12: Email Marketing & Automation
Email marketing fundamentals
Subscriber list building
Email campaign creation
Marketing automation concepts
Customer retention strategies
Chapter 13: Influencer & Affiliate Marketing
Influencer collaboration strategies
Affiliate marketing fundamentals
Partnership development
Campaign management
Performance evaluation
Chapter 14: Lead Generation & Sales Funnels
Lead generation techniques
Lead magnets
Funnel development
Customer nurturing
Sales conversion optimization
Chapter 15: E-Commerce & Marketplace Marketing
Product marketing strategies
Online store promotion
Marketplace visibility
Customer acquisition methods
Product launch campaigns
Chapter 16: AI Tools & Automation in Digital Marketing
AI content creation tools
Marketing automation systems
AI-powered analytics
Customer engagement tools
Productivity enhancement techniques
Chapter 17: Analytics & Performance Measurement
Marketing KPIs
Traffic analysis
Conversion tracking
Campaign performance evaluation
Data-driven decision making
Chapter 18: Freelancing & Client Project Management
Client acquisition strategies
Proposal preparation
Service pricing models
Project management techniques
Client retention methods
Chapter 19: Digital Marketing Agency Management
Agency business model
Team building
Service portfolio development
Revenue generation strategies
Business scaling techniques
Chapter 20: Digital Entrepreneurship & Business Development
Digital business setup
Online consulting services
Legal and compliance basics
Government schemes and startup support
Funding opportunities
Business growth planning
International freelancing opportunities
Future trends in digital marketing
Practical Projects Covered
SEO Projects
Keyword Research Project
On-Page SEO Optimization
Website SEO Audit
Local SEO Campaign
SEO Reporting Project
Social Media Marketing Projects
Social Media Page Setup
Content Calendar Development
Social Media Campaign Design
Community Engagement Project
Paid Advertising Campaign
Content & Lead Generation Projects
Blog Content Strategy
Video Marketing Campaign
Email Marketing Campaign
Lead Magnet Development
Sales Funnel Creation
Advanced Marketing Projects
Influencer Marketing Campaign
E-Commerce Marketing Plan
AI Marketing Automation Project
Client Marketing Strategy Project
Complete Digital Marketing Business Project
Software & Tools Covered
Website Analytics Tools
SEO Research Tools
Social Media Management Tools
Content Design Platforms
Video Editing Software
Email Marketing Platforms
CRM Tools
Marketing Automation Tools
AI Marketing Tools
Performance Reporting Tools
Value-Added Modules
SEO & Website Optimization
Social Media Growth Strategies
Paid Advertising Techniques
Content Creation & Branding
E-Commerce Marketing
AI-Powered Marketing Automation
Freelancing Business Development
Digital Marketing Agency Setup
International Client Acquisition
Certification
Advanced Digital Marketing Technology, Online Branding & Entrepreneurship Certificate
(SEO + Social Media Marketing + Content Marketing + Lead Generation + Digital Business Development)
Provided by Voliwin Skill Development Program
About the Mentor
About the Mentor
Lokesh Himasagar Ghandharva
Founder & Owner – Voliwin
With more than 25 years of practical industrial experience, Lokesh Himasagar Ghandharva is a dedicated industrial mentor, trainer, and business development consultant who has guided entrepreneurs, SHGs, startups, farmers, women entrepreneurs, and small industries from the idea stage to successful production and marketing.
He specializes in providing complete end-to-end industrial guidance — starting from project planning, machinery selection, raw material sourcing, production setup, quality improvement, branding, packaging, licensing, and market linkage support.
His mission through Voliwin is to help individuals and organizations build sustainable, eco-friendly, and profitable businesses using practical industrial knowledge and modern business strategies.
Core Expertise
- Industrial Training & Skill Development
- Startup & Entrepreneurship Guidance
- MSME and Small Industry Consulting
- Eco-Friendly Product Development
- Handmade & Rural Industry Promotion
- Food Processing & Value Addition
- Dairy, Gaushala & Agro-Based Projects
- Agro Land Development & Farm Planning
- Resort & Rural Tourism Development
- Livestock Farming Development
- Product Branding & Packaging Guidance
- Market Development & Sales Strategy
- Machinery Selection & Factory Setup
- SHG and Women Entrepreneurship Training
- Project Reports (DPR) & Subsidy Guidance
- E-commerce Product Development Support
Training Philosophy
“From Scratch to Market Success”
Lokesh believes that training should not be limited to theory alone. His practical approach focuses on:
- Real industry exposure
- Low-cost business models
- Sustainable production methods
- Market-oriented product development
- Long-term entrepreneurship growth
He strongly promotes:
- Rural empowerment
- Women-led entrepreneurship
- Eco-conscious manufacturing
- Skill-based self-employment opportunities
Industries & Sectors Supported
- Handmade Products
- Wool & Textile Crafts
- Candle & Wellness Products
- Food Processing Industries
- Herbal & Natural Products
- Dairy & Gaushala Projects
- Agro Farming & Land Development
- Resort & Eco Tourism Projects
- Livestock & Integrated Farming Systems
- Rural Manufacturing Units
- Packaging & Labeling Solutions
- Agricultural Value Addition
- Artisan Skill Development
Services Offered Through Voliwin
- Professional Industrial Consultation
- Onsite Factory & Project Guidance
- Agro Land & Farm Development Consulting
- Resort & Tourism Project Planning
- Livestock Farming Development Support
- Skill Training Programs
- Startup Mentorship
- Product Development Assistance
- Branding & Marketing Guidance
- Business Model Planning
- Technical Process Training
- Machinery & Production Support
- Industrial Exposure Programs
Vision
To create sustainable livelihood opportunities by connecting traditional skills, eco-friendly innovations, agriculture, tourism, and modern market systems — helping entrepreneurs build strong and successful businesses across rural and urban India.
Contact for Professional Consultation
Available for:
- Online Consultation
- Industrial Visits
- Startup Guidance
- Training Programs
- Agro & Tourism Project Development
- Business Mentorship
Consultation: By Appointment Only
Terms & Conditions
Terms & Conditions for Consultancy Services
Important Training Note
All practical demonstrations during the training program will be conducted using Laboratory, R&D, Pilot-Scale, and Training Equipment available at the training center.
Industrial-scale production demonstrations, commercial plant operations, and large-scale manufacturing practices may be explained through case studies, videos, plant layouts, process flow charts, and technical presentations where applicable.
On-site industrial practical training, commercial plant installation guidance, commissioning support, and factory-level hands-on training are not included in the standard training program.
Participants who require on-site industrial practical training at their own production unit, factory, farm, laboratory, or processing plant may avail specialized technical support services from Voliwin.
On-site visits, installation supervision, production trials, process optimization, commercial production guidance, and technical consultancy services will be provided at an additional cost.
Charges for on-site practical training and consultancy services shall be based on:
Number of training days
Project size and production capacity
Technical expert requirements
Travel, accommodation, and local transportation expenses
Equipment installation and commissioning support requirements
A separate quotation and service agreement will be provided before commencement of any on-site industrial training, consultancy, installation, or commissioning services.
Voliwin reserves the right to schedule on-site assignments subject to expert availability and project requirements.
By purchasing any consultancy, training, mentorship, project guidance, or advisory service from Voliwin, the customer agrees to the following Terms & Conditions.
- Service Confirmation After purchase, our team will contact you within 48 working hours to collect your project details, requirements, queries, and consultation preferences. Consultations may be conducted through:Online Meeting, Phone Call, Video Conference, Offline Face-to-Face Meeting, Onsite Visit (if applicable): 2. Non-Refundable Polic, All consultancy, mentorship, training, advisory, industrial guidance, and project consultation fees are strictly non-refundable under any circumstances once payment is completed. 3. Transfer of Consultancy Service Customers are allowed to transfer their purchased consultancy service to another industry, project, or business category only before the consultation process officially starts.Once the consultancy session, technical discussion, guidance process, training, document preparation, or advisory work has started, transfer requests will not be permitted.4. Consultation Scope The consultancy service includes guidance related to: Business Setup Industrial Projects Agro Land Development Resort & Tourism Projects Livestock & Dairy Development Machinery Guidance Branding & Marketing Production Improvement Product Development Process Upgradation Skill Training & Mentorship Our guidance is based on practical industrial experience and available information shared by the client. 5. Additional Consultation Requirement If the customer requires: Additional technical support Extra consultation hours Advanced training New project guidance Further documentation support Additional sessions beyond purchased duration then a new consultation session/package must be purchased separately.6. Breakup / Split Consultation Customers are allowed to divide their purchased consultation duration into smaller sessions based on mutual scheduling availability. Example: A 1-hour session may be split into two 30-minute sessions. Half-day and full-day consultations may also be scheduled in phases. 7. Working Hour Definition Half-Day Consultation = 3 Working Hours, Full-Day Consultation = 6 Working Hours, Travel time, waiting time, and field visit time may be considered separately depending on the project location. 8. Onsite Visit Charges For onsite industrial, agricultural, resort, tourism, livestock, or project visits: Travel charges Accommodation charges Food & local transport charges may be additionally applicable and payable by the client. 9. No Guarantee Clause Consultancy and guidance services are advisory in nature. Business success, approvals, profits, licenses, subsidies, production results, or market performance depend on multiple external factors and client mplementation. Voliwin does not guarantee: Government approvals Subsidy sanction Business profit Product sales Loan approval Market success 10. Client Responsibility Clients must provide accurate information, documents, project details, and business data required for consultation and advisory support. Any wrong or incomplete information provided by the client may affect guidance quality. 11. Training & Intellectual Property All consultancy materials, guidance methods, training content, project ideas, reports, and business strategies shared by Voliwin remain intellectual property of Voliwin unless otherwise agreed in writing. Unauthorized resale, recording, copying, or commercial redistribution is prohibited. 12. Appointment & Rescheduling Consultation appointments must be scheduled in advance. Rescheduling requests should be informed at least 24 hours before the scheduled meeting time. Acceptance of Terms By clicking “Purchase”, “Book Now”, “Proceed”, or making payment for any consultancy service, the customer automatically confirms that they have read, understood, and agreed to all Terms & Conditions mentioned above. 14. Jurisdiction All legal matters, disputes, claims, or proceedings related to consultancy services shall be subject exclusively to the jurisdiction of Malur, Karnataka only. 15. Contact For support, scheduling, or consultation-related communication, customers may contact the Voliwin support team through official communication channels only.



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