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Digital Marketing Technology

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Description

20-Chapter Digital Marketing Technology & Entrepreneurship Training Program Syllabus

Course Title: Advanced Digital Marketing Technology, Online Branding & Entrepreneurship Training Program

Duration: 20 Chapters (Theory + Practical + Live Project Training)

Suitable For: Students, Entrepreneurs, Business Owners, Freelancers, Startup Founders, Marketing Professionals, Content Creators, SHGs, Women Entrepreneurs, MSMEs

This comprehensive training program covers the complete fundamentals and advanced concepts of Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Email Marketing, Influencer Marketing, AI Marketing Tools, Lead Generation, Online Branding, and Digital Business Growth Strategies.


Chapter 1: Introduction to Digital Marketing

  • Evolution of digital marketing

  • Traditional vs digital marketing

  • Digital marketing ecosystem

  • Consumer behavior online

  • Career and business opportunities


Chapter 2: Digital Marketing Strategy Development

  • Marketing objectives

  • Target audience identification

  • Customer journey mapping

  • Marketing funnel concepts

  • Campaign planning techniques


Chapter 3: Branding & Personal Brand Building

  • Brand identity creation

  • Brand positioning

  • Personal branding strategies

  • Online reputation management

  • Brand storytelling


Chapter 4: Website & Landing Page Fundamentals

  • Role of websites in marketing

  • Landing page optimization

  • User experience principles

  • Conversion-focused design

  • Lead capture systems


Chapter 5: Search Engine Optimization (SEO)

  • SEO fundamentals

  • Keyword research

  • On-page SEO

  • Technical SEO basics

  • Local SEO strategies


Chapter 6: Advanced SEO Techniques

  • Content optimization

  • Link-building strategies

  • SEO audit methods

  • Website performance optimization

  • SEO reporting tools


Chapter 7: Search Engine Marketing (SEM)

  • Paid advertising concepts

  • PPC fundamentals

  • Ad campaign structures

  • Keyword bidding strategies

  • Conversion tracking


Chapter 8: Social Media Marketing Fundamentals

  • Social media ecosystem

  • Content planning

  • Audience engagement

  • Platform-specific strategies

  • Community management


Chapter 9: Social Media Advertising

  • Paid social campaigns

  • Audience targeting

  • Budget planning

  • Ad creative development

  • Campaign optimization


Chapter 10: Content Marketing Strategy

  • Content creation planning

  • Blog marketing

  • Educational content development

  • Storytelling techniques

  • Content distribution methods


Chapter 11: Video Marketing & Short-Form Content

  • Video content strategy

  • Reels and short videos

  • Video production basics

  • Video editing fundamentals

  • Audience engagement through video


Chapter 12: Email Marketing & Automation

  • Email marketing fundamentals

  • Subscriber list building

  • Email campaign creation

  • Marketing automation concepts

  • Customer retention strategies


Chapter 13: Influencer & Affiliate Marketing

  • Influencer collaboration strategies

  • Affiliate marketing fundamentals

  • Partnership development

  • Campaign management

  • Performance evaluation


Chapter 14: Lead Generation & Sales Funnels

  • Lead generation techniques

  • Lead magnets

  • Funnel development

  • Customer nurturing

  • Sales conversion optimization


Chapter 15: E-Commerce & Marketplace Marketing

  • Product marketing strategies

  • Online store promotion

  • Marketplace visibility

  • Customer acquisition methods

  • Product launch campaigns


Chapter 16: AI Tools & Automation in Digital Marketing

  • AI content creation tools

  • Marketing automation systems

  • AI-powered analytics

  • Customer engagement tools

  • Productivity enhancement techniques


Chapter 17: Analytics & Performance Measurement

  • Marketing KPIs

  • Traffic analysis

  • Conversion tracking

  • Campaign performance evaluation

  • Data-driven decision making


Chapter 18: Freelancing & Client Project Management

  • Client acquisition strategies

  • Proposal preparation

  • Service pricing models

  • Project management techniques

  • Client retention methods


Chapter 19: Digital Marketing Agency Management

  • Agency business model

  • Team building

  • Service portfolio development

  • Revenue generation strategies

  • Business scaling techniques


Chapter 20: Digital Entrepreneurship & Business Development

  • Digital business setup

  • Online consulting services

  • Legal and compliance basics

  • Government schemes and startup support

  • Funding opportunities

  • Business growth planning

  • International freelancing opportunities

  • Future trends in digital marketing


Practical Projects Covered

SEO Projects

  1. Keyword Research Project

  2. On-Page SEO Optimization

  3. Website SEO Audit

  4. Local SEO Campaign

  5. SEO Reporting Project

Social Media Marketing Projects

  1. Social Media Page Setup

  2. Content Calendar Development

  3. Social Media Campaign Design

  4. Community Engagement Project

  5. Paid Advertising Campaign

Content & Lead Generation Projects

  1. Blog Content Strategy

  2. Video Marketing Campaign

  3. Email Marketing Campaign

  4. Lead Magnet Development

  5. Sales Funnel Creation

Advanced Marketing Projects

  1. Influencer Marketing Campaign

  2. E-Commerce Marketing Plan

  3. AI Marketing Automation Project

  4. Client Marketing Strategy Project

  5. Complete Digital Marketing Business Project


Software & Tools Covered

  • Website Analytics Tools

  • SEO Research Tools

  • Social Media Management Tools

  • Content Design Platforms

  • Video Editing Software

  • Email Marketing Platforms

  • CRM Tools

  • Marketing Automation Tools

  • AI Marketing Tools

  • Performance Reporting Tools


Value-Added Modules

  • SEO & Website Optimization

  • Social Media Growth Strategies

  • Paid Advertising Techniques

  • Content Creation & Branding

  • E-Commerce Marketing

  • AI-Powered Marketing Automation

  • Freelancing Business Development

  • Digital Marketing Agency Setup

  • International Client Acquisition


Certification

Advanced Digital Marketing Technology, Online Branding & Entrepreneurship Certificate

(SEO + Social Media Marketing + Content Marketing + Lead Generation + Digital Business Development)

Provided by Voliwin Skill Development Program

About the Mentor

Lokesh Himasagar Ghandharva

Founder & Owner – Voliwin

With more than 25 years of practical industrial experience, Lokesh Himasagar Ghandharva is a dedicated industrial mentor, trainer, and business development consultant who has guided entrepreneurs, SHGs, startups, farmers, women entrepreneurs, and small industries from the idea stage to successful production and marketing.

He specializes in providing complete end-to-end industrial guidance — starting from project planning, machinery selection, raw material sourcing, production setup, quality improvement, branding, packaging, licensing, and market linkage support.

His mission through Voliwin is to help individuals and organizations build sustainable, eco-friendly, and profitable businesses using practical industrial knowledge and modern business strategies.

Core Expertise

  • Industrial Training & Skill Development
  • Startup & Entrepreneurship Guidance
  • MSME and Small Industry Consulting
  • Eco-Friendly Product Development
  • Handmade & Rural Industry Promotion
  • Food Processing & Value Addition
  • Dairy, Gaushala & Agro-Based Projects
  • Agro Land Development & Farm Planning
  • Resort & Rural Tourism Development
  • Livestock Farming Development
  • Product Branding & Packaging Guidance
  • Market Development & Sales Strategy
  • Machinery Selection & Factory Setup
  • SHG and Women Entrepreneurship Training
  • Project Reports (DPR) & Subsidy Guidance
  • E-commerce Product Development Support

Training Philosophy

“From Scratch to Market Success”

Lokesh believes that training should not be limited to theory alone. His practical approach focuses on:

  • Real industry exposure
  • Low-cost business models
  • Sustainable production methods
  • Market-oriented product development
  • Long-term entrepreneurship growth

He strongly promotes:

  • Rural empowerment
  • Women-led entrepreneurship
  • Eco-conscious manufacturing
  • Skill-based self-employment opportunities

Industries & Sectors Supported

  • Handmade Products
  • Wool & Textile Crafts
  • Candle & Wellness Products
  • Food Processing Industries
  • Herbal & Natural Products
  • Dairy & Gaushala Projects
  • Agro Farming & Land Development
  • Resort & Eco Tourism Projects
  • Livestock & Integrated Farming Systems
  • Rural Manufacturing Units
  • Packaging & Labeling Solutions
  • Agricultural Value Addition
  • Artisan Skill Development

Services Offered Through Voliwin

  • Professional Industrial Consultation
  • Onsite Factory & Project Guidance
  • Agro Land & Farm Development Consulting
  • Resort & Tourism Project Planning
  • Livestock Farming Development Support
  • Skill Training Programs
  • Startup Mentorship
  • Product Development Assistance
  • Branding & Marketing Guidance
  • Business Model Planning
  • Technical Process Training
  • Machinery & Production Support
  • Industrial Exposure Programs

Vision

To create sustainable livelihood opportunities by connecting traditional skills, eco-friendly innovations, agriculture, tourism, and modern market systems — helping entrepreneurs build strong and successful businesses across rural and urban India.

Contact for Professional Consultation

Available for:

  • Online Consultation
  • Industrial Visits
  • Startup Guidance
  • Training Programs
  • Agro & Tourism Project Development
  • Business Mentorship

Consultation: By Appointment Only

Terms & Conditions for Consultancy Services

Important Training Note

  1. All practical demonstrations during the training program will be conducted using Laboratory, R&D, Pilot-Scale, and Training Equipment available at the training center.

  2. Industrial-scale production demonstrations, commercial plant operations, and large-scale manufacturing practices may be explained through case studies, videos, plant layouts, process flow charts, and technical presentations where applicable.

  3. On-site industrial practical training, commercial plant installation guidance, commissioning support, and factory-level hands-on training are not included in the standard training program.

  4. Participants who require on-site industrial practical training at their own production unit, factory, farm, laboratory, or processing plant may avail specialized technical support services from Voliwin.

  5. On-site visits, installation supervision, production trials, process optimization, commercial production guidance, and technical consultancy services will be provided at an additional cost.

  6. Charges for on-site practical training and consultancy services shall be based on:

    • Number of training days

    • Project size and production capacity

    • Technical expert requirements

    • Travel, accommodation, and local transportation expenses

    • Equipment installation and commissioning support requirements

  7. A separate quotation and service agreement will be provided before commencement of any on-site industrial training, consultancy, installation, or commissioning services.

  8. Voliwin reserves the right to schedule on-site assignments subject to expert availability and project requirements.

By purchasing any consultancy, training, mentorship, project guidance, or advisory service from Voliwin, the customer agrees to the following Terms & Conditions.

  1. Service Confirmation After purchase, our team will contact you within 48 working hours to collect your project details, requirements, queries, and consultation preferences. Consultations may be conducted through:Online Meeting, Phone Call, Video Conference, Offline Face-to-Face Meeting, Onsite Visit (if applicable): 2. Non-Refundable Polic, All consultancy, mentorship, training, advisory, industrial guidance, and project consultation fees are strictly non-refundable under any circumstances once payment is completed. 3. Transfer of Consultancy Service Customers are allowed to transfer their purchased consultancy service to another industry, project, or business category only before the consultation process officially starts.Once the consultancy session, technical discussion, guidance process, training, document preparation, or advisory work has started, transfer requests will not be permitted.4. Consultation Scope The consultancy service includes guidance related to: Business Setup Industrial Projects  Agro Land Development Resort & Tourism Projects Livestock & Dairy Development  Machinery Guidance Branding & Marketing Production Improvement Product Development Process Upgradation Skill Training & Mentorship Our guidance is based on practical industrial experience and available information shared by the client. 5. Additional Consultation Requirement If the customer requires: Additional technical support  Extra consultation hours Advanced training New project guidance Further documentation support Additional sessions beyond purchased duration then a new consultation session/package must be purchased separately.6. Breakup / Split Consultation Customers are allowed to divide their purchased consultation duration into smaller sessions based on mutual scheduling availability. Example: A 1-hour session may be split into two 30-minute sessions. Half-day and full-day consultations may also be scheduled in phases.  7. Working Hour Definition Half-Day Consultation = 3 Working Hours, Full-Day Consultation = 6 Working Hours, Travel time, waiting time, and field visit time may be considered separately depending on the project location. 8. Onsite Visit Charges For onsite industrial, agricultural, resort, tourism, livestock, or project visits: Travel charges Accommodation charges Food & local transport charges may be additionally applicable and payable by the client. 9. No Guarantee Clause Consultancy and guidance services are advisory in nature. Business success, approvals, profits, licenses, subsidies, production results, or market performance depend on multiple external factors and client mplementation. Voliwin does not guarantee: Government approvals Subsidy sanction Business profit Product sales Loan approval Market success 10. Client Responsibility Clients must provide accurate information, documents, project details, and business data required for consultation and advisory support. Any wrong or incomplete information provided by the client may affect guidance quality. 11. Training & Intellectual Property All consultancy materials, guidance methods, training content, project ideas, reports, and business strategies shared by Voliwin remain intellectual property of Voliwin unless otherwise agreed in writing. Unauthorized resale, recording, copying, or commercial redistribution is prohibited. 12. Appointment & Rescheduling Consultation appointments must be scheduled in advance. Rescheduling requests should be informed at least 24 hours before the scheduled meeting time. Acceptance of Terms By clicking “Purchase”, “Book Now”, “Proceed”, or making payment for any consultancy service, the customer automatically confirms that they have read, understood, and agreed to all Terms & Conditions mentioned above. 14. Jurisdiction All legal matters, disputes, claims, or proceedings related to consultancy services shall be subject exclusively to the jurisdiction of Malur, Karnataka only. 15. Contact For support, scheduling, or consultation-related communication, customers may contact the Voliwin support team through official communication channels only.

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